Already in 2005 Panimoliitto, the Federation of the Brewing and Soft Drinks Industry in Finland, recommended its member companies to label the ingredients in their beers and other products.
- In 2008 a recommendation was added to also label the energy values
- In 2017 Panimoliitto published a study showing that 86% of consumers thought that labelling ingredients was very useful, whilst 77% thought the same about the labelling of energy and nutritional values
- In 2019, 100% of Panimoliitto’s member companies are labelling both ingredients and energy values on their bottles and cans
- Member companies think that the labelling of ingredients and energy information is and important and self-evident part of their corporate responsibility, with a voluntary approach more effective than legislation